How Do You Maximise The Contribution Campus Makes To Achieving Academic Vision?

Time: 14:00 - 14:20

Date: Tuesday 15 October

20191015 14:00 20191015 14:20 Europe/London How Do You Maximise The Contribution Campus Makes To Achieving Academic Vision?

We all recognise that Universities are under pressure. They all need to compete for students, staff and funding more than ever. Stronger industry partnerships and better marketing are two stock responses, but one overlooked opportunity to make a significant difference is better design of the campus. This space, where the vision, strategic plans, university identity,… Read more »

Education Estates 2019

Synopsis

We all recognise that Universities are under pressure. They all need to compete for students, staff and funding more than ever. Stronger industry partnerships and better marketing are two stock responses, but one overlooked opportunity to make a significant difference is better design of the campus. This space, where the vision, strategic plans, university identity, and student and staff expectations all meet, has to be something more than merely functional. Yet currently that’s the norm, and it’s a real missed opportunity.

All of us – including university students and staff – live in the experience economy. The orchestrated brand experiences they encounter on a daily basis set their expectation levels, not the comparison to other universities that students and staff may never actually see. So the same approach that brands use to choreograph user journeys across all physical and digital touchpoints should be adopted and adapted by universities.

Designing campus spaces in this more integrated way, will boost a university’s ecosystem of student and staff experience, and shape outcomes – particularly educational, as well as enhance ratings, advocacy, recruitment and retention. It’s not a simple task, but there’s a lot to be gained.

The problem is that most university campuses are designed from the outside in.

At Space Zero, we have been designing schools for many years, and through collaboration with retail design experts are now approaching the design of educational institutions as an experience from the inside out.

Speakers

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