Sam is founder and Principal Director of Campus Intuition, a research design consultancy for the higher education sector. She assists universities to understand how properties and facilities are performing for users, and avenues to improve buildings. Campus Intuition has developed a sound understanding, from engaging with thousands of staff and students, how education facilities can be designed to optimise outcomes for students. She has a PhD and Postdoctorate in the field of sustainability and building design. Clients are spread across 3 countries, including University of Melbourne, University of Geneva, University of Exeter and University of Bristol.